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IAMCR and the Food and Agriculture Organization of the United Nations (FAO) are delighted to announce the 2025 FAO/IAMCR Rural Communication Services Awards winners. These awards recognise outstanding research that advances our understanding of Rural Communication Services (RCS) in areas such as agriculture, family farming, natural resource management, climate change adaptation, food security, and disaster risk reduction and management. The winners of the 2025 FAO/IAMCR Rural Communication Services Awards are:

In Peru’s Andean highlands, native potato farmers are finding new pathways to sustainable livelihoods through the United Nation- Food and Agriculture Organization’s (UN-FAO) Hand in Hand Initiative, a strategy that places family farmers at the center of rural transformation. By linking small-scale producers to markets, technical support, and strategic investments, the initiative helps communities protect ancestral farming practices while improving incomes and food security. Farmers’ cooperatives in Junín and Huancavelica,

Agriculture is not only the backbone of economies of developing countries but also supports livelihoods and food security. Despite its importance, this sector faces numerous challenges that limit agricultural productivity and threaten its sustainability. The population of Pakistan is 228.9 million in 2025 and is expected to reach 250.2 million in 2050. This rapid growth in population has increased food demand. The agricultural sector of Pakistan needs to place emphasis