Marquise Blair Jersey  ICTs support agricultural productivity in India

Learning and sharing in communication
for rural development

join the community!

ICTs support agricultural productivity in India

Image result for ikisanAmidst declining natural resources for production and the need to enhance livelihoods of those who depend on agriculture, India ventured on maximizing the potent of information communication technologies (ICTs) to address challenges in the agriculture sector. 

Bhalekar, Ingle, and Pathak (2015) studied some ICT projects on agriculture for rural development in India. Three of these projects focused on promoting agricultural development. Lessons from these studies indicate that ICTs can build up knowledge to reduce costs, increase efficiency, and improve agricultural productivity.

The Nargana Group in Andrah Pradesh initiated the iKisan project. The group put up a comprehensive agricultural portal for information and knowledge exchange and e-marketplace. Called, the portal links farmers, trade channel partners, and agricultural input/output companies to provide information, enhance knowledge, and meet business requirements in agriculture. 

Another project,, provides information about medicinal and aromatic plants, biotechnology, crops, soils, fertilizers, weather, market watch, farm equipment, plant protection, and disease control. It is dubbed as the ‘best’ portal on agriculture in India.

The third one involves ITC Limited, a conglomerate in India, which installed computers with Internet access in rural areas to enable farmers to access This site provides farmers with up to date market and agricultural information, discusses issues such as fragmented farms, weak infrastructure, and trade intermediaries that pervade Indian agriculture. It also links farmers via Internet on where to procure agricultural and aquaculture products mainly soybeans, wheat, coffee, and prawns.  

India’s experience with these ICT projects for agricultural development opens the door for communication policies to support and sustain agricultural production. Such policies should: 1) encourage the use of ICTs and other channels to share agricultural information to farmers and other relevant stakeholders; 2) recommend the conduct of participatory and rapid communication appraisal to determine agricultural information needs and communication media preferences of farmers and other relevant stakeholders; 3) incorporate the use of appropriate communication strategies, ICTs, and other channels as components of agricultural development programs; 4) enhance faith, commitment, and satisfaction among farmers and stakeholders on communication services  for agricultural development; and c) train farmers and stakeholders on how to make the best possible use of ICTs and other communication services to promote agriculture.


Bhalekar, P., Ingle, S., & Pathak, K. (2015). The study of some ICT projects in agriculture for rural development of India. Asian Journal of Computer Science and   Information Technology, 5 (1), 5-7. 

(Online copy available here.)

Photo credit:

Tags: agriculture, RCS, ICTs, rural development

Print Email

In the spotlight

Call for Proposals: IAMCR Beijing 2020

IAMCR2020The International Association for Media and Communication Research (IAMCR) invites everyone to submit their abstracts and proposals for panels for the 2020 Congress of the Association with the theme, "Reimagining the Digital Future: Building Inclusiveness, Respect and Reciprocity" which will be held on 12 to 16 July 2020 at Tsinghua University in Beijing, China.

Read more ...

FAO launches information material on Family Farming for teachers

FamFarmingInformation material on basic notions of Family Farming was published by the Food and Agriculture Organisation to those who are teaching basic education classes. 

Read more ...

Call for Proposals/Abstracts to the 2020 SBCC Summit

2020 SBCC summitThe organizers of the 2020 International Social and Behavior Change Communication (SBCC) Summit have announced its call for proposals/abstracts for next year's Summit.

Read more ...

Engaging the Youth in Agriculture Through Digital Innovations

digital technologyMany studies have noted the decreasing interest of the youth in agriculture. However, digital technologies can facilitate youth engagement in the sector to address unemployment and food insecurity.

Read more ...

RCS Blog

TV Series Helps Restore Rice Landscape Biodiversity in Vietnam

rice farmers in vietnamA TV series using entertainment-education principles helps change farmers’ beliefs and pest management practices in Vietnam.

Read more ...

Beyond the Playground - LEGO for Social Change

laura lego2In the University of Queensland, Master students in COMU7102, Communication for Social Change Foundations, were lucky enough to receive a visit from Laura Simpson Reeves, who shared her wealth of knowledge on LEGO® SERIOUS PLAY®, and proved that playing isn’t always just fun and games.

Read more ...

Erfan Daliri: Using art to orchestrate change*

Erfan 2017Erfan Daliri, a 2011 graduate at the Centre for Communication and Social Change, University of Queensland, is an author, speaker, artist, educator, mentor, event director, and agent of social change. The Centre had a chat with him about the Newkind Festival, as well as his events production company (with the soul of a social movement) UpUpTrampoline. In this article, Daliri’s lifelong interest in using the arts to orchestrate social change is uncovered. 
Read more ...

Educational campaign builds tsunami resiliency

Indonesia tsunamiTsunamis are frequent in Indonesia and more than 35% of them are deadly. The December 26, 2004 tsunami claimed 178,000 lives in the island of Sumatra. In hindsight, the weak tsunami resilience of the people contributed to the terrible catastrophe. Many people were unaware, unprepared, and lacked knowledge about tsunamis. The mass media reported on the December 26 tragic consequences but did not provide substantial information about tsunamis (Morin et al., 2008). 

Read more ...
Hakeem Butler Womens Jersey